Account Director

London Area, United Kingdom

Location: London

Why choose Tag?

We are the long-standing, production partner of choice that has helped brands across borders and cultures for over half a century achieve their business goals. With 2,700 experts in 29 countries across the world, we are a global team of collaborators, innovators, and motivators.

We pride ourselves on creating empowering, safe, and supportive environments for all our employees, regardless of race, gender, sexual orientation, ability, or any other defining factor. We embrace difference through diversity of thought, experience, and expertise to maximise potential and bring the greatest benefits for our people and our clients.

We can’t bring big ideas to life without exceptional people. At Tag, we respect individuality and the power of the collective. We want people to be themselves, unafraid to voice ideas, no matter how big they are or who they come from.

In June 2023, Tag was acquired by dentsu Group, Inc, though we remain a distinct brand that is led by David Kassler, Tag Global CEO, headquartered in London. As dentsu’s acquisition of Tag significantly expands content delivery capabilities, Tag’s expertise to deliver personalized, omnichannel content in real-time and at-scale for clients remains unparalleled across the entire customer journey, unlocking marketing effectiveness and efficiency.

Tag and dentsu bring together our innovation and technology infrastructure to help solve clients’ toughest challenges. United in business acumen, we share similar core values, company culture, and embrace a vision “to be at the forefront of people-centric transformations that shape society”.

dentsu was founded over 120 years ago and proudly counts nearly 72,000 employees around the world.

Job Description

This is a great role for a results-focused Account Director who is looking to join an exciting, new account, with a focus on creative-production and adaptation.

Working closely with our agency partners, internal teams and client, the Account Director will deliver an exceptional level of service, driving innovative production solutions and delivering premium content across ATL channels.

This role requires a strong understanding of end-to-end production processes, particularly post-production through to adaptation and fulfillment across all media.

This is an exciting opportunity to be part of a growing team on an exciting new business win.

The Account Director will be responsible for the growth and maintenance of key agency and client relationships, working closely with internal and external teams to drive a collaborative and efficient content production process.

This role requires someone who has a strong background in end-to-end production management, with particular experience in TV, Social, Digital, OOH and Press. POS experience is also preferred.

A key requirement of this role is to deliver premium, creatively consistent content across all media, with a focus on applying intelligent production solutions up-stream to drive down content duplication and waste, therefore an understanding of all-media production operations and up-stream agency partnerships is critical.

This role requires someone who can think strategically, build strong relationships with clients, work well with colleagues across the business, establish connected, efficient ways of working, who understands how to drive a profitable business, and who has strong man management skills.

They will need to be financially numerate, project a strong presence internally and externally, ensure deliverables meet or exceed client expectations, and help develop strategic, long term solutions for the account.

Job Qualifications:

You will be required to have experience working across ATL campaigns, including TV, Digital, Social and Print media.

3+ years at Account Director Level

Experience working in or closely with creative agencies/teams is key, including experience with shoots and/or post-production.

Fantastic client servicing skills with a strong track record of building good relationships with clients

Passion for marketing production excellence with robust experience gained in all media asset production

Proactive, enthusiastic and bright individual, with a broad understanding of marketing production across channels and formats

Strong track record of building close client relationships at a senior level

Able to think strategically and analyze situations quickly and effectively

Confident people manager who understands the value of good employee engagement

Able to handle challenging situations and act appropriately, including managing disciplinary processes, performance and absence

Collaborative working style

Be financially numerate and able to manage a P&L well on an ongoing basis

Excellent communication skills

Ability to take on board feedback and listen to those around you

Willingness to challenge the status quo but do so in a considerate, thoughtful manner

Responsibilities

People Management

Manage individual and team performance within your client services team

Oversee activities across all teams involved in the production of work delivered to the client, engaging well and supporting these teams where necessary

Conduct feedback and appraisals for direct reports throughout the year

Ensure training of the team is up to date and opportunities identified to further develop team

Display strong leadership skills – ability to lead by example – acting as a role model to account management team

Step in as senior liaison to help troubleshoot internal and client issues

Conduct regular team reviews with the Group Account Director (GAD) and Business Director

Client Relationship Building

Proactively and regularly keeps in touch with key senior clients

Initial point of content for client briefing

Develop a deep understanding of a client's business as well as their brands and their competitors

Establish high level of trust and credibility with clients

Strive to deliver service and knowledge beyond client’s expectations

Manages client expectations, and proposes solutions to challenging situations

Seek to identify where and how Tag could further support the client with their marketing production needs, cross-selling our existing capabilities

Where necessary, work with your peers within other teams and regions to deliver services, and grow the scope of work delivered

Manage key agency partner relationships, ensuring Tag are engaged during creative and media planning processes

Focus on extending the client’s knowledge of Tag’s capabilities

Account Management

Manage the team’s workload, ensuring all internal and client facing reporting is accurate and up to date

Manage any downtime across the team effectively, so that it is used to build internal or external relationships or for training

Communicate effectively and regularly with GAD and all central shared service teams

Take ownership of any strategic briefs, ensuring strategic solutions are delivered against objectives

Receive any new campaigns briefed from client, ensuring relevant internal shared service teams are made aware

Support clients to understand Tag’s wider production services and capability, and build processes that are agile and fulfill clients’ requirements in a cost effective manner for the business

Coordinate with Tag Technology and ensure the platforms that Tag use for the development of assets for the client is fully maintained

Financial Management

P&L management on a monthly basis, working with Finance to ensure all costs are allocated correctly and revenue is reported accurately

Working with GAD to grow the revenue and gross profit of the account

Proactively manage and follow up with clients on aged debt

Manage the ongoing WIP position, following up with the relevant teams where jobs are past material dates

Work with clients to understand any budgets they have for certain periods or projects, providing innovative solutions where possible, to enable Tag to support them within any budget constraints

Regular performance and finance reporting (particularly in the first 12 months) to track retainer utilisation, cost savings and sustainability

Guide team to ensure end-to-end financial control of projects is in place and adhered to constantly

As an ethical employer, Tag will never ask job applicants to provide private, sensitive information upfront or make offers of employment contingent on financial requests or responsibilities from any candidate.