Digital Marketing Manager

Wakefield

Role : Digital Marketing Manager– Wakefield

Salary : up to £50512K per annum

Working Hours : Monday – Friday 37 hours per week- flexible hours with core hours being 10am-4pm

Benefits:

Local Government Pension (WYPS)

Family friendly policies

Generous holiday allowances

Cycle to work scheme

Employee Assistance Programme

Salary sacrifice car scheme

Access to Occupational Health Service

Discounted sports and leisure memberships

Health care plans

Commitment to staff development and training

Elevation Recruitment Group - Marketing Division are excited to be working exclusively with a public sector, not for profit organisation.

General overview:

We are on the lookout for a Digital and Ecommerce Marketing Manager to join our diverse and inclusive marketing team, stepping into a role that's central to enhancing our customer digital experiences and shaping innovative marketing and ecommerce strategies.

Your experience with organic and paid search, SEO, and PPC will be crucial as you oversee digital strategies. With a focus on budget management and interest in emerging technologies, you'll collaborate closely with internal and external stakeholders, boost customer database growth, and negotiate compelling strategies with our senior leadership team.

Your role will involve staying ahead of digital trends, adeptly negotiating requirements, managing external providers, and ensuring compliance with relevant legislation and company policies, all while leveraging strong analytical skills to inform decision-making and achieve strategic outcomes.

To excel in this role, you will be able to demonstrate exceptional interpersonal skills, coupled with outstanding verbal and written communication, meticulous attention to detail, and the ability to prioritise and execute tasks within tight deadlines. You will demonstrate a developed understanding of CX and UX, possibly from a background in B2Binbound marketing.

If you are experienced in a digital marketing environment, have experience managing teams and third-party relationships, and possess a solid understanding of digital transformation and market dynamics, we would like to hear from you.

Responsibilities:

Responsible for innovation within digital marketing to deliver a market-leading strategy

On-going responsibility for improving the usability, content and conversion points of the company website and digital marketing platforms.

Working with marketing communications, production studio and campaign management teams to oversee the production and delivery of online marketing deliverables.

Responsibility for managing online communications to drive leads and ensure through gap analysis, appropriate support to correct performance within cost effective targets.

Budgetary input for digital marketing spend.

Manage and enable internal digital champions to drive digital culture to best illuminate brand and service offering.

Manage external providers/contractors to keep within budget to meet marketing objectives

Liaison with other functions internally on projects to meet overall departmental objectives and business objectives.

Responsibility for enhancing supplier relationships, delivering new revenue streams from digital merchandising, and creating supplier sales and marketing plans that maximises both sales growth and volume rebate opportunities.

Drive competitive intelligence initiatives across the organisation, gathering and analysing data on industry trends, competitor activities, and market dynamics to inform strategic decisions. This role plays a crucial part in ensuring our digital marketing efforts remain ahead of the curve and aligned with market demands.

Core Competencies

Direct Reports – 5

Operational management responsibility of the 125k PPC budget (No budget accountabilities)

Operational management of all supplier marketing budgets (ranging from £500 – £20,000 per supplier)  Operational management of all digital campaign budgets (No budget accountabilities)

Management of key suppliers with significant income generation responsibilities

Accountabilities

Ensure the successful delivery of the digital marketing strategy and associated campaign plans.

At regular intervals report progress/risks/requirements to the Head of Marketing, SLT and the Digital Board.

On-going responsibility for improving digital customer touch points and journeys.

Devise strategies to drive online traffic to the company website.

Tracking conversion rates and make improvements and recommendations to the website and digital platforms.

Develop and manage digital marketing campaigns.

Utilise a range of techniques including paid search, SEO and PPC.

Oversee organic social media marketing to grow audience, focusing on latest trends and use of influencers and UGC as well as social commerce to drive sales.

Develop the digital marketing strategy, in line with the 3 year business strategy, customer requirements, the competitive landscape and relevant research

Produce monthly activity reports detailing progress against the digital marketing plan.

Extensive planning and organising to meet objectives and timelines of the digital marketing strategy and assist with delivery of dependency projects as required and appropriate.

Ability to react to ad hoc requests from board members and senior management whilst ensuring progress against the overall strategy is not compromised.

Extensive planning and organising to meet objectives and timelines of the digital marketing strategy and assist with delivery of relevant business objectives as required and appropriate.

Collaborate with Sales team, procurement team, trading team and other relevant stakeholders across the business to ensure delivery of wider organisational objectives.