Senior Marketing Executive

Manchester

Job DescriptionROLE CONTEXTReporting into the KBA leadership team and with lead functional responsibility for marketing, this person will build and deliver the marketing programme in support of business growth and long-term success at KBA. They will be responsible for overseeing a junior marketing executive as well.  SALARY EXPECTATIONS: Range: £32-£38K ROLE PURPOSETo shape and drive the delivery of overall marketing programme as an individual and in collaboration with the current marketing executiveTo provide day-to-day support, expert guidance and long-term development for the marketing executiveTo deliver marketing programmes that generate new opportunity for KBATo ensure that all marketing and related activities build a consistent and powerful brand for KBA. RESPONSIBILITIESTo develop the marketing plan and manage the delivery of the annual marketing program, including budget planning and control.To lead the marketing team, take accountability for the success of the function, shape long-term goals, and build personal development plans for the team.To manage and support the marketing executive day-to-day with work priorities & guidance, giving hands-on support and collaboration as needed to ensure full integration and timely delivery of all activities.To shape, manage, and report on marketing performance metrics to the leadership team: managing expectations, driving success, and sharing learning and achievement across the team.To lead the marketing relationship with key partners, agencies and other stakeholders (eg The Openwork Partnership) with the goal of maximising value and opportunity and protecting KBA resources (people, time and budget)To communicate marketing activities clearly to the wider KBA team, ensuring that colleagues are aware of mutual expectations in driving the success of marketing programmes in support of KBA's goals.To build and drive the delivery of the activity plan to all marketing actions with a personal focus on delivering new opportunities for KBA in the form of:A target level of new client leads is consistent with target client typologies. and target number of new, relevant partnership opportunities.Greater awareness of the KBA brand among key audiences and better external understanding of KBA’s value propositionTo manage team workload on agreed activities according to planned budget, timing, and quality. To manage the day-to-day external promotion on a range of paid and unpaid media, including social media, targeted PR opportunities, advertising, and external events identified as part of the marketing plan.To actively shape and manage the website as an accurate, effective, and measured part of the new client journey.To work with new partners to manage and communicate the launch of new relationships—internally and externally. KEY METRICS•      To have in place a rolling and agreed-upon marketing programme of growth marketing activities•      To drive the delivery of agreed marketing programme: on time and on budget.•      Overall accountability for achievement of key business generation metrics.•      Help build a high-performing marketing team.•      Delivery of target new business leads•      Delivery of agreed-upon external marketing programme: on time and on budget. KEY COMPETENCIES capability to plan and manage multiple resources to deliver with confidence and impact. 1. Marketing experience and competency:A depth of hands-on experience across the marketing mix, good professional qualifications, and some experience leading a team, building plans and strategies, and delivering on company goals.2. Strategy, planning, and organisational skills:Experience shaping and managing the core elements of marketing strategy and planning across a team and building plans in full alignment with business goals and those of peers.3. Ability to deliver to deadline.Strong ability to plan and manage team delivery to deadline, including liaison with peers and third parties. Has the ability to execute contingency plans at critical moments.4. Communication skills, including written and visual ability.Command of language that can develop a message map, build a tone of voice, and shape influential communications within and on behalf of KBA.5. Ability to manage and prioritise across different priorities and multiple stakeholders.In leading the marketing function, one can collaborate effectively with internal and external stakeholders, building strategic relationships that add value to the work of the marketing team.6. Personal motivation and capability of working autonomously/attitude to work.A strong work ethic that can motivate a team enthusiastically by example and also enjoys supporting others with guidance or hands-on input as needed. Fully respects and structures work in line with a healthy work-life balance for all.7. Ability to interpret technical or conceptual information into client language.I am deeply knowledgeable about FS products and language and can actively champion and challenge a KBA tone of voice that is truly client-focused. A strong working understanding of the challenges of communicating within a highly regulated environment.8. Team skills & networking.Collaborates effectively and enthusiastically with peers—internally and externally—gaining the respect and support of key players. Creates positive aspiration and bonds with junior colleagues across the business.9.    Creativity and conceptual thinkingStrong strategic thinker: able to sift the novelty of ‘new’ from true added value and ensure fresh thinking and innovation are fully aligned to KBA overarching goals. 10. Commercial competency & numerical skills.Drives marketing resources (people, time, and money) to add strategic value to KBA, reports clearly and effectively on marketing performance and fully aligns marketing resource to P&L and the long-term success of the business. ABOUT US We’re an award-winning financial planning business with offices across the Northwest and Cheshire.We help people understand their life goals, dreams and objectives and create an effective financial plan to help achieve them. As a leading part of The Openwork Partnership, the largest UK financial advice network in the UK, we’re a growing family business that puts a positive team culture and passion for client happiness at the heart of everything we do. ABOUT THE JOB A special opportunity to lead the developing marketing function of our leading and dynamic Financial Advice business, this role is the chance to shape and run marketing programmes that can make a real impact on the business, for our clients and for our wider community.  Reporting into the KBA leadership team and with lead functional responsibility for marketing, this person will build and deliver the marketing programmes that help to drive business growth, client engagement and long-term success at KBA. ABOUT YOU You’re a passionate marketing professional with the experience of shaping and running a wide variety of marketing campaigns in a professional services environment. Preferably, with strong financial services experience, you may well have worked in a large corporation and now want the chance to really make a tangible impact through your own expertise and efforts. You will have some experience of managing a direct report but a lot of experience of teamwork. You enjoy all aspects of campaign delivery (both online and offline) and know what it takes to build virtual teams within a company and with external partners. Good with numbers, focused on success metrics, and with a strong commercial sense, you’ll never be creative with the facts, but you can be creative with the marketing solutions. You pride yourself on quality and excellence in your skills in marketing communications, from high-level planning all the way through to hands-on delivery as needed. You are self-reliant, self-motivated, and keen to collaborate with the team around you. Most of all, you want to make a positive difference wherever you show up to work. At KBA, you will certainly have the chance to make an impact.