CRM Lifecycle Marketing Manager
London
Job Description CRM LIFECYCLE CAMPAIGN MANAGER
SALARY UP TO £70,000
HYBRID
LONDON - 3 DAYS IN THE OFFICE
THE COMPANY
This company is a world-leading art and luxury business and are experts in live and online auctions.
THE ROLE
As a CRM Lifecycle Campaign Manager, you can expect to be involved in the following:
Take the lead in setting up Braze campaigns from initial concept to execution and their automation
Configure and optimise platforms to align with campaign objectives
Implement best practices for campaign set-up, including audience segmentation and messaging and channel section
Collaborate with cross-functional teams to define campaign objectives and key performance indicators
Develop comprehensive strategies for new campaigns, considering target audiences and desired outcomes
Lead expansion of notifications across new channels - SMS, In-app, Push
Implement segmentation strategies to tailor personalised content for specific audience groups
Familiarity with liquid use within Braze
Employ A/B testing methodologies to optimise content performance
YOUR SKILLS AND EXPERIENCE
Braze expertise is needed!
Proven experience in setting up and launching successful campaigns in primarily in Braze, using liquid and ideally Adobe Campaign
HTML experience
Certification in Braze or Adobe Campaign is desirable but not necessary
Strong analytical skills
INTERVIEW PROCESS
1st stage - CV run-through, going over previous experience - online
2nd stage - Task shared before to present - based on research and critical thinking - in person
3rd stage - Sign off chat with the Director
How to apply
Express your interest by sending your cv to Valentine via the apply link attached to this page