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CRM Lifecycle Marketing Manager

London

Job Description CRM LIFECYCLE CAMPAIGN MANAGER

SALARY UP TO £70,000

HYBRID

LONDON - 3 DAYS IN THE OFFICE

THE COMPANY

This company is a world-leading art and luxury business and are experts in live and online auctions.

THE ROLE

As a CRM Lifecycle Campaign Manager, you can expect to be involved in the following:

Take the lead in setting up Braze campaigns from initial concept to execution and their automation

Configure and optimise platforms to align with campaign objectives

Implement best practices for campaign set-up, including audience segmentation and messaging and channel section

Collaborate with cross-functional teams to define campaign objectives and key performance indicators

Develop comprehensive strategies for new campaigns, considering target audiences and desired outcomes

Lead expansion of notifications across new channels - SMS, In-app, Push

Implement segmentation strategies to tailor personalised content for specific audience groups

Familiarity with liquid use within Braze

Employ A/B testing methodologies to optimise content performance

YOUR SKILLS AND EXPERIENCE

Braze expertise is needed!

Proven experience in setting up and launching successful campaigns in primarily in Braze, using liquid and ideally Adobe Campaign

HTML experience

Certification in Braze or Adobe Campaign is desirable but not necessary

Strong analytical skills

INTERVIEW PROCESS

1st stage - CV run-through, going over previous experience - online

2nd stage - Task shared before to present - based on research and critical thinking - in person

3rd stage - Sign off chat with the Director

How to apply

Express your interest by sending your cv to Valentine via the apply link attached to this page

Apply

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