Insights Manager
London Area, United Kingdom
For a global luxury automotive brand, provide global insights and digital audience creation guidelines for media buying.
Responsibilities and deliverables:
Implement strategies for leveraging consumer data to drive growth
Implement strategies for ways to apply performance insights to drive demand
Provide guidelines and best practices to local market media teams to implement similar strategies
Capability development within the audience
Achieve this by:
Translating the client consumer segmentation into actionable media relevant sub-segments
Map the key moments & touchpoints in the consumer journey
Ingestion and distribution of client provided MI and research
Monthly presentation of performance reports, which are supplied by the local markets
Collaborating with the martech team members to identify appropriate data partnerships
Develop methodologies that can be scaled across clients based on the audience work conducted for the this automotive client
Help to develop and apply new capabilities (including new methodologies, technologies and data partners) in partnership with the Annalect Product development team to clients.
Skills:
Data strategy and planning
Research interpretation
Insights development
Translating data into insights for stakeholders
Audience Building
Experience:
Agency background in either;
Research & Insight teams
Planning / Strategy teams
Science or Marketing Science
Development of consumer journeys
Segments creation from research (either panel data or primary market research)
Using a variety of industry data sets and reporting/analysis tools
Python Coding experience
Data visualisation an advantage
Flexible Working
We are committed to supporting and helping the Global Investment have a great work/life balance and a positive attitude to well-being. As part of this we have a flexible and hybrid working model as a core part of how we operate.
We believe flexible & hybrid working can increases individual motivation, improves performance and productivity, and reduces stress as well as helping manage wellbeing generally. We will work with you to implement the best flexible working solution for you without compromising team performance and client delivery.
Employee Benefits
We offer pension contributions, life insurance, health insurance, a generous holiday entitlement and many other employee benefits for all. We have an enhanced maternity leave, shared parental leave, paternity leave pay policy.
Diversity
At Global Investment, we are focused on equality and believe deeply in diversity & inclusion of race, gender, sexual orientation, religion, ethnicity, national origin and all the other fascinating characteristics that make us different.
We welcome remarkable people from a broad range of backgrounds who bring their diverse attitudes, opinions, and beliefs into a culture where you are treated with respect and can be comfortable at work just being you. Embracing our differences results in a stimulating and inspiring environment will lead to everyone viewing the world, our work and each other with fresh eyes.
We are keen to encourage applicants from people from all walks of life and we want you to be at your best throughout the recruitment process, please discuss any specific adjustments with a member of the Global Investment People team.