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Insights Manager

London Area, United Kingdom

For a global luxury automotive brand, provide global insights and digital audience creation guidelines for media buying.

Responsibilities and deliverables:

Implement strategies for leveraging consumer data to drive growth

Implement strategies for ways to apply performance insights to drive demand

Provide guidelines and best practices to local market media teams to implement similar strategies

Capability development within the audience

Achieve this by:

Translating the client consumer segmentation into actionable media relevant sub-segments

Map the key moments & touchpoints in the consumer journey

Ingestion and distribution of client provided MI and research

Monthly presentation of performance reports, which are supplied by the local markets

Collaborating with the martech team members to identify appropriate data partnerships

Develop methodologies that can be scaled across clients based on the audience work conducted for the this automotive client

Help to develop and apply new capabilities (including new methodologies, technologies and data partners) in partnership with the Annalect Product development team to clients.

Skills:

Data strategy and planning

Research interpretation

Insights development

Translating data into insights for stakeholders

Audience Building

Experience:

Agency background in either;

Research & Insight teams

Planning / Strategy teams

Science or Marketing Science

Development of consumer journeys

Segments creation from research (either panel data or primary market research)

Using a variety of industry data sets and reporting/analysis tools

Python Coding experience

Data visualisation an advantage

Flexible Working

We are committed to supporting and helping the Global Investment have a great work/life balance and a positive attitude to well-being. As part of this we have a flexible and hybrid working model as a core part of how we operate.

We believe flexible & hybrid working can increases individual motivation, improves performance and productivity, and reduces stress as well as helping manage wellbeing generally. We will work with you to implement the best flexible working solution for you without compromising team performance and client delivery.

Employee Benefits

We offer pension contributions, life insurance, health insurance, a generous holiday entitlement and many other employee benefits for all. We have an enhanced maternity leave, shared parental leave, paternity leave pay policy.

Diversity

At Global Investment, we are focused on equality and believe deeply in diversity & inclusion of race, gender, sexual orientation, religion, ethnicity, national origin and all the other fascinating characteristics that make us different.

We welcome remarkable people from a broad range of backgrounds who bring their diverse attitudes, opinions, and beliefs into a culture where you are treated with respect and can be comfortable at work just being you. Embracing our differences results in a stimulating and inspiring environment will lead to everyone viewing the world, our work and each other with fresh eyes.

We are keen to encourage applicants from people from all walks of life and we want you to be at your best throughout the recruitment process, please discuss any specific adjustments with a member of the Global Investment People team.

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Insights Manager jobs in London Area, United Kingdom

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