Digital Marketing Executive / Digital Media Campaign Coordinator
Coventry
Digital Media Marketing Coordinator with experience in SEO, local and organic SEO and PPC, an understanding of google ads and analytics and the ability to adapt messages and campaigns to suit varying social platforms is required for a well-established company based in Coventry, West Midlands.
If you are a recent digital media (or similar) graduate or have experience in Digital Media we’d like to hear from you!
SALARY: £23,900 per annum (depending on experience) + Benefits
BENEFITS: Monthly Bonus, Pension, Life Insurance and a Health Scheme
LOCATION: Hybrid role - working 4 days a week from the office in Coventry, West Midlands and 1 day from home.
JOB TYPE: Full-Time, 12 Month Maternity Cover Contract
WORKING HOURS: 39 hours per week, Monday to Friday, 8.30am to 5.00pm (early finish on Fridays - 3.45pm)
JOB OVERVIEW
We have a fantastic new job opportunity for a Digital Media Marketing Coordinator with experience in SEO, local and organic SEO and PPC, an understanding of google ads and analytics and the ability to adapt messages to suit varying social platforms.
Working as a Digital Media Marketing Coordinator your primary responsibility is to assist in the planning, execution and optimisation of all digital initiatives and campaigns. SEO customer-journey, google analytics and Search Engine Marketing will be managed by you.
As a Digital Media Marketing Coordinator you will work closely with the team to develop and implement strategies that drive brand awareness, engage customers and achieve business objectives. Your role will involve managing the brand websites and the company site to ensure it is updated and stays relevant.
APPLY TODAY
If this job looks like your ideal position, then please send in your CV as soon as possible for our Recruitment Team to review.
DUTIES
Your duties as a Digital Media Marketing Coordinator will include:
Oversee the development and creation of all digital content including, but not limited to, website, videos, & photography
Control and service Brand websites, B-2-B websites and consumers websites including Platforms, together with the marketing managers
Create & deliver targeted online campaigns
Plan, build and monitor the Company presence on all Social Media
Improve customer journey across websites
Manage websites, ensuring all content is up to date & relevant, including image galleries, video galleries, homepage banners, website news stories, blog posts and products
Liaise with external suppliers and build relationships with stores
Provide support to the videographer in the production of video clips
Launch online adverts through Google, Facebook and all other relevant sites
Develop SEO strategies & optimisation
Respond and interact with relevant accounts/posts
Manage customer digital requests, FTP site, Web enquires and visual design requests
Identify and research seasonal trends, industry, product trends, monitor competition & offer suggestions and ideas for improvement
Work with Marketing Executive to develop brand / product awareness
Work with Communications Executive to ensure all communication plans are in sync with digital plans, including working together on Emails
Conduct regular competitor analysis to ensure content is in line with expected industry standards
Provide support and guidance for Brand Managers & Reps where applicable
Assist the Marketing teams when required
CANDIDATE REQUIREMENTS
Essential
Experience in Digital Media, SEO, local SEO, Organic SEO, PPC
Understanding of google ads and analytics
Ability to adapt messages to suit digital and social platforms
Creativity is key, always looking for the most effective way of developing brand and product awareness
Conscious of the wider impact of social media
Excellent written and verbal communication with the ability to write appropriately for the audience
Good attention to detail and accuracy
Ability to work as part of a motivated and target driven team
Well organised, flexible and able to work on multiple projects at one time
Knowledge of Microsoft Office, including Excel, Word & Power Point
Advantageous Experience (Having previous experience of these would be ideal but not essential)
Experience in using:
Hootsuite, or similar to scheduling content for Instagram, Facebook (Hootsuite)
Dotdigital or Mail Chimp
WordPress
Conducting campaigns and follow up analytics
Assisting with SEO, web editing via HTML when required
HOW TO APPLY
To be considered for this job vacancy, please submit your CV to our Recruitment Team who will review your details. CV’s of Job Applicants meeting this requirement will be submitted to our Client for consideration. By submitting your job application to us you are hereby giving us your express consent to submit your details to our Client for this purpose.
JOB REF: AWDO-C12191
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