Digital Marketing Manager
United Kingdom
Digital Marketing Manager Charity Oxford £50 - £55K
About the organisation My client is a not-for-profit in the healthcare sector. Their Marketing team is rapidly expanding as they are implementing a new marketing strategy over the coming years with a focus on acquisition. About the role The Digital Marketing Manager will lead the marketing strategy and development and delivery of a digital marketing plan to support strategic goals, and the achievement of budgeted targets through targeted digital activity to drive awareness and engagement.Responsibilities include:
Management and development of the brand website
Leading social media strategy and delivery
Implementation and evaluation of digital advertising initiatives
Advise the wider organisation on areas of digital innovation, digital integration with other projects, and optimal digital methods for internal communications and recruitment
Digital marketing strategy: leading the overall direction of digital marketing efforts
Content marketing strategy
Employee-facing digital strategy
Website strategy, optimisation, and management
Digital campaign management
Social media strategy
Make recommendations on affiliates and online directories
Brand's online presence and profiles
Stakeholder engagement
Reporting and analytics
Development and implementation of CRM strategy
Vendor and agency management
Team leadership and development
Budget management
The ideal candidate
Significant digital marketing experience across the full digital spectrum (web development and management, SEO, PPC, digital advertising, affiliates, platform directories, email marketing and social media)
Evidence of creating strong digital marketing strategies
Strong understanding of current online marketing concepts, strategy, and best practices
Significant experience of using and tracking digital marketing for online lead generation
Experience in managing integration with a CRM system
Significant evidence of creating, managing and evaluating effective brand digital marketing campaigns
Significant evidence of website management, content optimisation and development, and technical performance improvements
Significant professional social media experience and expertise growing audiences and improving engagement at a brand and multi-site level
Significant experience in setting up and optimising Google Adwords campaigns
Experience of managing third parties and colleagues in optimising UX and design
Significant demonstrable experience of email marketing creation, management and evaluation
Experience with brand guidelines and adhering to them
Experience of using data, metrics, and analytics across digital and social media to inform marketing plans and campaigns
Experience of line management and development of others
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