Marketing Manager
Coventry
Marketing Manager
This is an exciting opportunity to work with a leading brand within their industry, working with critical products and making a real impact.
As the Marketing Manager, you will be responsible for developing and executing the company's marketing strategy to drive brand awareness, customer engagement, and sales growth.
Building effective partnerships with internal teams to maximise collaboration, you will manage promotional campaigns, web development, SEO activity, email marketing and social media activity through the planning and execution of targeted, written copy for content use across a variety of marketing channels.
You will be a positive, professional and highly organised individual with the ability to multi task and work across lots of projects. You will also be responsible for attending exhibitions in the UK and overseas.
Key Duties and Responsibilities of the Marketing Manager:
Be responsible for planning and executing the marketing strategy in line with business objectives
Effectively manage the marketing budget and monitor KPIs
Be responsible for the content strategy and ensure messaging is consistent throughout all channels
Work with the technical team to ensure information is accurate and up-to-date at all times
Manage company’s website, improve user experience, and SEO performance working together with external agencies
Manage newsletter and email marketing campaigns
Take the lead on planning and organising events and shows
Be hands on and undertake any other tasks required
Knowledge and Skills
Essential:
At least 5 years B2B marketing communications experience- including integrated and multi-channel campaigns from concept to delivery
Strong background in marketing strategy development & implementation
Strong copywriting, proofing and editing skills
Excellent at time management / multi-tasking on a variety of initiatives with attention to detail
Demonstratable planning and organisational skills
High level of social marketing experience - inc. planning, content development with proactive and reactive engagement.
Proficient in all social media platforms (LinkedIn/Twitter/Instagram mainly)
Proficiency in Adobe Creative Suite (InDesign, Photoshop, Illustrator, After Effects, Premier Pro).
A sense of ownership and pride in your performance and its impact on the company’s success.
A positive can do attitude.
Please note this is a fully based office role at their Coventry Office and the hours are Monday to Friday 9am to 5pm.