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Marketing & Communications Executive

Didcot

Job DescriptionVitrA Bathrooms is part of the Eczacıbaşı Group, one of Turkey’s most prominent industrial groups. VitrA UK is headquartered in Didcot, Oxfordshire and has been operating in the UK for over 30 years. The company employs over 60 people and offers the full range of bathroom products including WCs, basins, taps, bathtubs and furniture. Additionally, VitrA UK also offer tiles. In 2021, VitrA UK opened the flag ship showroom in Clerkenwell, London.What Do We Expect from Our New Team Member?The Marketing & Communications Executive will fulfill a range of activities to support all customer channels, working closely with the Digital Media Executive and the Channel Executives within the Marketing Team. Responsibilities include content creation for email and social, audience engagement and media relations, and serving as a steward of the brand and brand messaging, ensuring consistency and alignment with the brand voice across all communication channels. This role offers a great opportunity for hands-on experience within a collaborative environment.Collaborate closely with channel executives, including for retail and commercial projects, to understand and support channel requirements and objectivesDevelop tailored communication channel plans, considering audience and messagingProduce and distribute communication material including social media content, press releases, emails and blogsManage event communication, including invitations and event web pagesArrange photography/videography where requiredAssist in the development and execution of email marketing campaigns to support each channel, driving engagement and conversionContent development and execution for internal communicationCreate compelling email content including copywriting, subject lines and call-to-actionsWork with channel executives to support customer channel with tailored PR and advertising activityAssist in writing press releases, copy calls and other PR content to support product launches and brand initiatives across all customer channels, working with external PR agencies where relevantManage the planning and execution of advertising activity, including print ads, advertorials and digital displayMaintain relationships with journalists and influencersMonitor media coverage and track PR metrics to evaluate effectivenessCoordinate and support PR events including interviews, briefings and photoshootsSupport the planning and implementation of social media strategies on Instagram and Facebook for the UK accounts, including @vitrabathroomsuk and @vitralondonDevelop and curate engaging content calendarsManage the scheduling of social media contentSupport customers with the provision of packaged social media contentMonitor accounts and respond to comments and messages to foster engagementWork with digital media executive to report and analyse social media metrics to improve performanceWhich Core Competencies Do We Need? Degree educated or equivalent3 years’ experience in a similar roleExperience within the KBB industry preferableCreative copywriting and excellent proof-reading skills with a highly developed attention to detailStrong team playerProficient with key social media channelsProficient with email marketing platformsExperience of using Canva, or other graphics software packages, preferableWhat Do We Offer You?Competitive SalaryAnnual Bonus Scheme7% Employer Pension Contribution23 Days Annual Leave + Bank Holidays (Increases to 25 upon 5-years service)If you're interested in this role, please email an up-to-date copy of your CV to [email protected]

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