Digital Marketing Executive
Birmingham
Digital Marketing Executive
Birmingham
Up to £34,000
Company Profile
A fabulous opportunity to join a midlands based leading manufacturer and supplier of pioneering heating and cooling solutions. Starting life as a small family business, this organisation now has a global offering with pioneering technology keeping them at the forefront of their sector.
What will you do as Digital Marketing Executive?
Drive lead generation through best digital marketing practices to engage with target audiences
Run content marketing initiatives, creating landing pages, shooting and editing videos and images, liaising with creative agency partners
Manage the social media calendar
Delivery of multi-channel digital campaigns that resonate with customer audiences
Coordinate and collaborate with internal teams and agency partners to produce high-quality content
Utilise tags and conversion tracking to monitor and improve lead journey
Provide deeper insights; showcase lead generation, ROAS and ROI; enhance conversion rates
Track and optimise campaign performance and prepare KPI reports
Optimise website user journey, including reviewing website usage, entrance, drop-offs and bounces to optimise and drive conversion
Manage website updates including publishing new product pages, news, blog, case studies
Coordinate requests for digital marketing support tickets from across the business
What do you need as Digital Marketing Executive?
Experience in a similar B2B digital marketing role is essential
Digital marketing qualification or marketing qualification is desirable
Experience in the manufacturing industry is desirable
Familiarity with Google Analytics (GA4), Google Search Console and Google Tag Manager, LinkedIn Campaign Manager and Google Ads
Working knowledge of social media scheduling tools such as Hootsuite
Familiarity with a CRM, HubSpot, WordPress, Adobe Creative Suite (particularly InDesign, Photoshop, Illustrator and Acrobat)
What’s on offer?
25 days annual leave (plus bank holidays)
Competitive salary
Access to Employee Assistance Program
Pension scheme
Flexible working policy
Free on-site parking
Professional development and training
ID:- 7723