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Berry Recruitment
Oxford
Berry Recruitment are NOW hiring for a committed and experienced Marketing Manager to work for a Academic organisation in Oxford/Oxfordshire Role: Marketing Manager Salary: £40,000 per annum. Location: Oxford/Oxfordshire Key Responsibilities of the Marketing Manager: Driving initiatives and activities to grow enquiries and visits, including pa
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Job Source: Market Recruitment LtdOxford
The Marketing Manager will deliver effective marketing campaigns and will be based in our marketing and administration hub in North Oxford as well as being a regular visitor to the other sites. The maximum distance between sites is a 30-minute walk. You will be working with our regional marketing teams and have access to excellent support and professional development. You will line manage our Marketing and Communication Executive. You will be responsible for organising the activities within your team, allocating tasks, and ensuring there is appropriate marketing support available when it is required.
Main Responsibilities
Leading, developing and successfully managing and implementing a cost effective, integrated marketing and communications plan which helps to achieve its recruitment targets and engages effectively with key
stakeholders
Driving initiatives and activities to grow enquiries and visits to the site including partnering with our global recruitment team to generate applications from the UK and abroad.
Establishing and managing the annual marketing budget, ensuring monthly reporting, forecasting, and planning for the team on key marketing performance indicators
Leading innovation in the marketing planning and activity to drive the pipeline for future recruitment
Leading, managing and delivering the planning and creation of all marketing activity (including events, digital, social media, PR, email campaigns and print content for both UK and international)
Measuring performance of both UK and international marketing activity against KPIs outlined in the marketing and communications plan and continuously optimising activities
Reporting on the effectiveness of marketing activity Director of Marketing, and working closely with the UK Marketing Manager and colleagues on campaign optimisation
Operating as a Marketing Business Partner
Maintaining brand values, guidelines and the quality of communications and activity (external and internal) Identifying and capitalising on new marketing opportunities, implementing best practices and creating solutions for potential challenges
Maintaining ownership of the website and leading on plans for optimisation and regular web updates
Selecting outside agencies and managing these relationships
Supporting internal stakeholders, Regional Managers and overseas partners with marketing activities by ensuring they have the collateral they need
Undertaking continuous market research to ensure they remain competitive
Essential skills/qualities
Excellent marketing strategic planning skills
Excellent organisational and project management skills
Strong interpersonal and stakeholder management skills
Outstanding attention to detail and a high level of accuracy
Flexibility and resilience - this is a fast moving, target driven, focused environment where priorities can change according to changes in recruitment patterns
Excellent management skills motivating and leading marketing across the sites
Digital marketing proficiency, including analysing data reports, social media management across a variety of channels, ability to create and run efficient paid advertising, efficient use of email marketing and social media tools
Excellent campaign management skills
Excellent copy writing, editing and grammar skills, with the ability to adapt style and create compelling messages accurately and effectively
Excellent events management skills (including physical and online events)
Essential relevant experience and knowledge:
Develop a marketing strategy, marketing plan and content plan
Copy writing and editing
Design using Adobe Creative Suite
Advertising (creating both digital and print adverts and advertising plans)
WordPress and analytics platforms such as Google Analytics
Mailchimp email marketing campaigns
Paid media and SEO
Desirable
PR experience
Video editing
Experience in Education sector preferred
Please note: Only candidates with the relevant skills and experience will be contacted regarding this position. If you do not hear back from us within 5 days you have unfortunately been unsuccessful in your application for this position, however we may contact you in the future to discuss other opportunities.
Please note: That no terminology in this advert is intended to discriminate on the grounds of a person's gender, marital status, race, religion, colour, age, disability or sexual orientation. Every candidate will be assessed only in accordance with their merits, qualifications and abilities to perform the duties of the job
Marketing Manager jobs in Oxford
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