Marketing Executive
Oxford
Robert Half are delighted to be partnering exclusively with Global Water Intelligence (GWI) , a leading publisher and events organiser serving the international water industry, to recruit for a Marketing Strategist based in Oxford , offering up to £32,000 and excellent benefits (including hybrid working).
The Company
Global Water Intelligence (GWI) is the leading publisher and events organiser serving the international water industry. They have built their business around being a trusted interface between their clients and their markets, providing their customers with high-level intelligence that enables them to make the most informed strategic decisions for their business.
This is a highly exciting time to join the business. They are currently in the process of reimagining and relaunching their digital product offering in order to provide even more strategic value for their customers. The successful candidate will have the opportunity to make a profound impact on the business throughout this transition, devising innovative new methods to engage their audience and serve their customers.
They are based in Central Oxford, with close access to various public transport and walking distance from the train / bus stations).
The Role
The Marketing Strategist will collaborate widely within the business, serving as a pivotal part of several cross-functional teams including representatives from their sales, content, and design teams to help them deliver maximum impact.
The successful candidate will report directly to the Product Marketing Manager, who will provide the strategic direction and support necessary to get to grips with their key audiences and how best to reach them. Once familiar with the market, the Marketing Strategist will begin to define their content marketing strategy and repurpose the wealth of research and editorial content we publish for highly engaging, customer-focused lead generation campaigns, social media posts and infographics. In addition, the successful candidate will take a leading role in maintaining online content and developing copy for product launches, white papers, and website projects, ensuring that the messaging, narrative, and value propositions resonate with the target audience.
In order to succeed within this role, candidates must be curious and eager to engage with their markets and customer segments. A genuine interest in identifying hot topics and trends that will drive interest in their research and data is vital. They are looking for someone who loves coming up with and testing new ideas, possessing initiative and curiosity.
The Marketing Strategist will also be responsible for campaign and project management within the marketing team, overseeing the campaign calendar and coordinating marketing resource and assets They are therefore looking for someone who is also highly organised with leadership potential.
Key Responsibilities
Take ownership of new digital product offering, creating targeted campaigns across socials and email
Promote whitepapers, working closely with analyst teams
Design and implement social media strategies, with particular focus around generated heightened interest and engagement on LinkedIn
Devise lead generation initiatives
Marketing content production
Provide insightful reporting on campaign metrics
Developing relationships with wider marketing teams
Person Specification
Ideally some experience in a B2B marketing role
Demonstrable experience of delivering social media and/or email marketing campaigns
Excellent copy writing and content creation skills
Experience working with CRMS desired
Ability to collaborate and build relationships with wider teams
Highly organised with a flexible and adaptable approach to work
Degree educated
What's on Offer
25 days of holiday excluding bank holidays.
Progression and career development opportunities
International travel opportunities
£28,000 - £32,000 base salary according to experience
Quarterly bonuses of up to £1000
Central location with excellent commuter links
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