Marketing Manager
Manchester
Job Title:
Marketing Manager
Salary:
Up to 45,000 per annum + potential bonuses
Hours:
40 hours per week (08:00-17:00pm - Mon to Thurs / 08:00am - 16:10pm - Fri)
Location:
Carrington, Greater Manchester
Are you an experienced marketing graduate? Do you have experience of effective management across marketing strategies? The Recruitment Co. are recruiting for one of our key clients and this could be the opportunity that you are looking for!
Job Responsibilities:
Define positioning, identify target audiences, and craft marketing plans across various channels and segments
Execute marketing programs from inception to completion, leveraging internal resources and fostering collaboration
Analyse customer insights, market trends, and best practices to develop successful strategies
Maintain analytics reporting across multiple platforms, extracting key insights for future campaign development
Collaborate with internal and external stakeholders, including key board members
Support the sales team with relevant research, align promotional activities with marketing plans, and assist in new product launches and sales initiatives
Develop creative briefs and guide creative direction for advertising and communications efforts across print, digital, and video platforms
Plan and execute multichannel campaigns focused on driving ROI, with an emphasis on LinkedIn, email, content marketing, and B2B campaigns
Implement online traffic acquisition strategies, covering SEO, PPC, social media, and PR
Manage budgets, expense estimations, and targets, with support from the Marketing Executive
Oversee content updates for customer and internal touchpoints to execute a successful B2B marketing strategy
Lead event strategies with a focus on quality lead generation, including attendance at key trade events
Create and implement inventive marketing tactics for a multichannel approach, including emails, e-books, guides, blogs, videos, and social posts
Gather customer and market insights to inform outreach strategies and increase conversions, and generate more qualified leads
Drive organic and paid social growth to build an engaged community and generate high-quality leads
The Candidate:
Bachelor's degree (or equivalent) in marketing, business, or related field
Minimum 3 years' experience in B2B lead generation Marketing role
Strategic thinking and commercial acumen
Project management experience
Metrics-driven mind-set with a creative eye
Experience with CRM and marketing integration, preferably MS Dynamics
Experience of building data lists and executing successful outbound campaigns
Proficiency with online marketing tools and social networking sites
Familiarity with WordPress and Adobe Suite
Proficient in Google Tools, including GA and GSC
Design skills using tools like Canva and InDesign to develop high performing asset
Adaptability to a fast-changing environment
Experience presenting to board-level executives
Desire to stay updated on new techniques and best practices
Some involvement or knowledge of sales
Willingness to travel locally and internationally
Please note that The Recruitment Co. are an equal opportunities employer
CPProfessional
The Recruitment Co. is an equal opportunities employer and we're committed to diversity and inclusion in the workplace.