Partner Marketing Manager

London

Xero is a beautiful, easy-to-use platform that helps small businesses and their accounting and bookkeeping advisors grow and thrive.  At Xero, our purpose is to make life better for people in small business, their advisors, and communities around the world. This purpose sits at the centre of everything we do. We support our people to do the best work of their lives so that they can help small businesses succeed through better tools, information and connections. Because when they succeed they make a difference, and when millions of small businesses are making a difference, the world is a more beautiful place. As UK Partner Marketing Manager you will play a key role in accelerating the growth and development of Xero UK’s Partner (accounting and bookkeeping) community through excellence in strategic planning and delivery. Reporting to the Head of Partner Marketing UK and Emerging Markets, you will champion #beautiful community interactions and marketing programmes that supercharge product utilisation and partner engagement and advocacy, as well as drive product depth and channel revenue. With significant experience in B2B marketing, you'll have proven expertise at balancing strategic and executional requirements and delivering tangible results. You'll be naturally curious, commercially minded and an excellent communicator and cross functional collaborator. By leveraging your knowledge of the customer, product, sales and all available data you will effectively prioritise, plan and execute the delivery of innovative, measurable campaigns and tests, thought-leading content and compelling customer experiences. This position is a fixed term contract to cover parental leave with a finish date of 31 March 2025. The successful candidate will work from our London office on a hybrid working arrangement, however we will consider remote working opportunities. What you'll do

Work with the Head of Partner Marketing to develop the strategic UK Marketing plan for the partner community and own the roadmap to deliver Sales and Marketing objectives, product/ industry milestones and integrate with the wider UK Marketing strategy.

Immerse yourself in the world of the Xero partner community, staying up to date on Xero's product suite as well as the partner journey, segmentation, research, channel specific NPS and community forums to inform and refresh your approach.

In collaboration with the UK Marketing team ensure key campaign themes are delivered through multi-channel activations, generating qualified Sales leads and ultimately commercial value to the business.

Support UK go-to-market activity around key product launches and feature updates and work with the wider cross functional GTM team to deliver key initiatives in the UK operating plan.

Take ownership of planning and managing marketing collateral including content for events, case studies, email campaigns, and sales support materials.

Effectively manage the partner marketing budget to deliver to targets and approved budget, including planning and operationalising across relevant channels.

Monitor and report on partner leads and performance tracking and campaign ROI, including marketing effectiveness and experimentation outcomes.

Apply an experimentation mindset to marketing campaigns to drive, test, learn, and optimise. Conducting A/B testing across channels

Work closely with sales leaders to help them plan and execute the go-to-market strategies that help them exceed their targets.

Work directly with the UK event team to develop effective event marketing strategies that deliver high levels of attendance and engagement at key owned partner events and drive more effective lead capture post-event.

Work with the Education and Content teams to develop training opportunities and programs that will drive growth and retention.

What you'll bring with you

A strategic B2B marketer with strong influencing skills

Extensive experience in a high-growth environment

Ideally experience of accounting/fintech

Hands-on experience driving and delivering successful, end to end GTM (go to market) campaigns

Experience of data-driven marketing with the ability to analyse and interpret campaign results and make solid strategic recommendations

Attention to detail and high production standards

You must be a natural innovator with a curious mind and a passion for the customer

Excellent interpersonal and communication skills - including written and verbal presentation

Why Xero? Offering very generous paid leave to use however you’d like (plus statutory holidays!), dedicated paid leave to care for your physical and mental wellbeing as well as an Employee Assistance Program to access mental health care for you and your family, private medical insurance, gym passes, employee resource groups, 26 weeks of paid parental leave for primary caregivers, an Employee Share Plan, beautiful offices, flexible working, and many other benefits that reflect our human value, you’ll do the best work of your life at Xero. Research has shown that women and underrepresented groups are less likely to apply to jobs unless they meet every single competency or experience . If you are excited about this role, but your past experience doesn't align perfectly, we encourage you to apply anyway. You could be just the right person for this role and Xero. If you have any support or access requirements, we encourage you to advise us at time of application and throughout the interview process.