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Head of CRM & Loyalty

Newcastle upon Tyne

£ 50000 - 60000/annum

Head of CRM & Loyalty

£55,000k plus excellent benefits

Full time permanent

Location: Newcastle – North East

Sector :- Ecommerce / Marketing / sales

Immediate hire

Our client is a market leading organisation and this is an excellent opportunity to join in a new Head of CRM & Loyalty Marketing role.

You will work closely with busienss Directors and will deliver CRM projects that will drive loyalty and spend from the existing customer base.

Key Areas:-

* Lifecycle Marketing

* Rewards Programme

* Strong data-driven, cross-channel experience

* Experience of integrated multi-channel digital communications strategies

* Maximising commercial opportunities & cost reductions

* Experience in a brand / ecommerce environment B2B & B2C

Job Responsibilities

* Reviewing the customer loyalty scheme and update it to drive demonstrable value to the business and all customer segments

* Working with the loyalty and CRM partner you will manage customer journeys to create, maintain and grow customer database

* management and ongoing reporting and optimisation of key lifecycle journeys, include onboarding and lapsing journeys as well as upsell, cross sell and reordering

* Customer segmentation – Leading the communications strategy

* Promotional Strategy – Managing our mix of site-wide sales

* Customer Rewards Programme & Marketing lifecycles

* Working collaboratively with stakeholders,...

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Head of CRM & Loyalty jobs in Newcastle upon Tyne

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