In an ever-advancing digital world you’d be forgiven for thinking the print industry is a relic from the past. But look around and you’ll see that printing is everywhere.
It’s an industry that has embraced technology and is evolving alongside it, instead of in spite of it.
For the creatives amongst you, there are roles as graphic designers and layout artists, if you have an analytical way of thinking the data driven processes behind the printing and production is an ideal environment for you to flourish, and finally at the heart of the business, the consumers themselves.
Perfect if you’re passionate about people and thrive on delivering excellent customer experiences.
Whatever your passion, the print industry has a role for you.
To get the low-down on this exciting industry, we spoke with Brand Manager, Laura (right pic) and Creative Lead, Jennie over at Instantprint to discover how they got into the world of printing and to hear their expert advice to help and inspire you.
Q. Jennie, you are the Creative Lead at Instantprint, how did you get here?
A. I studied a BA in Graphic Design at Coventry, and I’m quite lucky that my course is pretty self-explanatory! Obviously, there are lots of different options after the degree, but I always knew what I was working towards which helped. After university, I worked in Leeds as an offline graphic designer, which was a great experience. And then I got the job at Instantprint, and I’m delighted to be surrounded by such a supportive and creative bunch.
Q. And what does an average day as Creative Lead look like?
A. As Creative Lead I have to make sure that any visuals sent out are consistent with our brand and depending on what projects we have on; my day can vary. Usually, I have a quick check in with the team and then I get cracking. Looking for inspiration for email headers, product images or designing banners for our website.
Q. Laura, as the Brand Manager at Instantprint, how did your experience at university help you in your working life?
A. Studying English Literature places a big emphasis on research, creativity and finding evidence to support arguments. My role in marketing now is a mixture of both figures, logic and creativity. Queen Mary’s gave me a huge amount of independence and the big difference to school is that you choose your own projects and then it’s down to you to tackle them. It’s invaluable for when you finally start work.
Q. Tell us something surprising about your job as Brand Manager?
A. Since starting I’ve tried my hand at interior design, organising events, bingo sessions and furniture building! Although we’re a pretty big business now, we still operate with a start-up mentality, so everyone mucks in with jobs they’ve had no experience in. No day is the same!
Q. What has been a career highlight for you both?
A. (Laura) There isn’t a specific highlight, but my journey from an entry level Marketing Assistant to becoming a Brand Manager over the past few years has been amazing in general.
A. (Jennie) We recently ran a campaign about boss’ bugbears. In this, I designed an infographic using statistics we had collected about how to get a pay-rise. We were lucky enough to be entered into the 2018 Search Awards. Even though we didn’t win, it was a great experience.
Q. What is the best thing about working from Instantprint?
A. (Jennie) It’s so lovely to be in an environment where everyone gets on and you’re never afraid to ask anyone for help. I also love that, whether it’s through our Customer Service Team or the usability of our website, Instantprint is all about helping the customers- our main aim is making print accessible to everyone.
Q. What’s your number one tip for someone applying to work at Instantprint?
A. (Laura) Be passionate, driven and flexible. Instantprint wants other ambitious team members to join!
A. (Jennie) Let your personality shine through, and I believe the company has always valued people who are hardworking, lovely and ambitious.
There are many different roles within the printing sector, and by integrating with modern technology, print offers a depth and permanence that many industries don’t offer.