About the Role As our Paid Media Manager, you'll grow paid traffic for the Matalan website, driving footfall to stores via paid search and paid social whilst working with other teams to support... brand awareness and other objectives in the paid digital space.
Define, develop and execute a paid search strategy, managing the budgets for all of digital paid media , including PPC, paid social and display activity
Manage a team of PPC Analysts who’ll maintain and optimise the paid media campaigns based on a number of KPI’s
Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with campaign goals.
Generate weekly and monthly reporting for all metrics, goals tracking...