Job Summary

Field Marketing Senior Manager/Associate Director - CRM

Oxford | | Software Companies

Recruiter: Veeva Systems

At Veeva, we build enterprise cloud technology that powers the biggest names in the pharmaceutical, biotech, consumer goods, chemical & cosmetics industries. Our customers make vaccines, life-saving medicines, and life-enhancing products that make a difference in everyday lives. Our technology has transformed these industries; enabling them to get critical products and services to market faster. Our core values, Do the Right Thing, Customer Success, Employee Success, and Speed, guide us as we make our customers more efficient and effective in everything they do.The RoleWe are looking for a highly charged and passionate Senior Field Marketing Manager to build, evangelize and deliver world-class demand creation and lead development programs for our industry cloud solutions for life sciences. In this role, you will create brand awareness and visibility of our commercial & medical solutions across Europe and develop and execute an integrated marketing plan to support our European pipeline goals. The Senior Field Marketing Manager will work closely with sales, market strategists, and product marketing teams in a fast-paced and rapidly growing market.What You’ll DoOversee and drive demand generation and field marketing plans to support Veeva revenue objectives growing acquiring new customers in addition to designing customer retention programsOwn strategy, development, and successful execution of targeted marketing plans that include but are not limited to field events, user events, industry events/tradeshows, webinars, demand campaigns/nurture programs, executive roundtables, etc.Ensure alignment with corporate digital/demand generation programs (e.g., SEM/SEO, content syndication, digital advertising) and if necessary, localize to extend reach or impactWork closely with sales teams to craft account-level marketing plans for top strategic accounts and partner relationshipsUnderstand complex buying/selling processes involving multiple decision-makers for pharma/life sciences purchasingEnsure effective and efficient two-way communication between Veeva field marketing and sales teamsWork cross-functionally across the marketing organization to oversee the timely execution of demand generation and field marketing plans, aligning with regional and global product marketing on content plansRequirements5-7+ years of marketing experienceExperience in enterprise solution demand creation and field marketingProven ability to build relationships with sales, services, and product marketingExperience in managing quarterly and annual program budgetsExperience in vendor management and negotiatingIntegrated marketing program planning, execution, and reporting experienceExperience with sales and marketing automation systemsSelf-motivated, innovative, collaborative, multi-tasker, creative, and analyticalWorking knowledge of marketing demand generation best practicesStrong project management skillsStrong orientation to managing program detailsExcellent oral and written communication skillsProven ability to excel in a dynamic, fast-paced environment is extremely importantStrong team player with a positive attitudeBachelor’s degree requiredTravel 15-25%Nice to HaveExperience in a high growth software or technology company. Field marketing experience related to CRM technology or content managementExperience with and Pardot preferredLife sciences industry experience is a plusNative language skills in German or Italian is a plusPerks & BenefitsAllocations for continuous learning & development Health & wellness programs#LI-RemoteVeeva’s headquarters is located in the San Francisco Bay Area with offices in more than 15 countries around the world.United Kingdom - Oxford /Marketing – 502-Mktg Comm /Full-Time More

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