Job Summary

Senior Marketing and Communications Manager

Coventry, West Midlands | £42k | Marketing

Recruiter: Culture Recruitment

Senior Marketing and Communications Manager

£42k - £47k

Looking for an exciting, fast-paced Marcomms role with experience of communications delivery in an industry which is rarely out of the news? Do you have the knack for understanding complex or technical subjects and are able to produce simple, engaging and accurate copy to inspire business to take new approaches? Have you got strong editorial judgement to get to the nub of the story?

We are looking for a skilled communicator to take up a senior role in our Marcomms team. Working closely with technical, strategy and analyst teams you will plan, develop and deliver timely, impactful and targeted communications to budget, that reflect the business objectives. In particular to use the marketing mix and appropriate channels to provide digestible, persuasive, relevant and useful communications to levy payers to assert action and demonstrate value.

Role responsibilities

* Provide visible high profile leadership to sector marcomms team
* Develop and deliver a designated sector communications plan with relevant Sector Strategy Director including establishing a campaign approach, KPI performance, evaluation and advising on budget allocation.
* Deliver a 'digital first' approach to communications with teams and colleagues
* Act as the senior sector liaison point for sector board and other functional teams.
* Monitoring of specific budgets
* Evaluate the effectiveness of the sector communications plan and recommend actions to enhance effectiveness where appropriate.
* Manage relationships with in-house production, PR and media, events and digital teams, wider communication team suppliers and agencies
* Liaise with wide range of internal and external stakeholders

Person specification

* Fully knowledgeable/qualified in communications sector
* May have higher level professional qualification in communications e.g CIPR, CIM, PRCA
* Excellent writing and influencing skills
* Experience of writing for digital platforms (websites and social channels)
* Experience of campaign management (either communications or marketing) and evaluation
* Evidence of budget management
* Excellent project management
* Understanding of KPI setting and monitoring
* Understanding of agricultural issues and stakeholder dynamics More

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