Job Profile : Senior Account Executive : B2B Technology PR & Social Media
Prime focus:
o Business to Business PR across all Technology Sectors.
o Media span: national media, mainstream IT,... business, regional and social media.
The job role includes:
o Client liaison including contact meetings, client reporting.
o Day-to-day point of contact for clients.
o Co-ordination with admin staff and delegation of admin-related tasks.
o Media relations, inc pitching, liaison, editorial meetings, managing interviews, participating in Media Outreach programme to develop contacts.
o Writing: preparation and placement of releases/articles/competitions/cast studies/
reader offers/reviews and other editorial content.
o Co-ordination of photo calls, launches, etc.
o Social media : generation
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