About the role The main responsibilities of the role include;
Customer Selection for Direct marketing - responsibility for the accurate and timely selection of customers in agreement with... the Campaign Manager for the purposes of direct communication. Informing and influencing of the Campaign Manager as to who to market to, how, what and when
Campaign Analysis - Responsibility for the analysis of direct marketing campaigns and other business and marketing activity to provide recommendations to improve return on investment
Customer Analysis and Profiling - Responsibility ... you
The successful candidate is likely to be/demonstrate;
Experience of the Direct Marketing process e.g. customer selections, results and analysis
Experience of interrogating large databases using specialist
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