Job title: Marketing CRM Manager (Direct Marketing)
Salary: £40,000 - £45,000 + benefits (inc bi-annual salary review + flexible working hours)
Keywords: CRM,... Marketing, Brand, Campaign, Journey Mapping, Strategy, B2C, A/B Testing, Birmingham
Marketing CRM Manager with excellent CRM, Marketing Campaign, CRM Strategy and B2C campaign expertise is highly ... (inc SMS marketing, email, push, loyalty programmes etc) and generate, track and analyse a suite of CRM related routine reports with a focus on reporting and performance. In terms of your skill-set, you will have previous experience in a marketing/CRM team (agency or client side) with good experience executing B2C campaigns including A/B testing, segmentations, campaign planning and promotional...