Job title: Head of CRM (Direct Marketing)
Salary: £60,000 - £65,000 + benefits (inc bi-annual salary review + flexible working hours)
Keywords: CRM, CRM Strategy,... Direct Marketing, Brand, Campaign, Journey Mapping, Strategy, B2C, A/B Testing, Birmingham
Head of CRM with excellent Direct Marketing, CRM, Marketing Campaign, CRM Strategy and B2C campaign ... CRM activity for the brand (inc SMS marketing, email, push, loyalty programmes etc) and generate, track and analyse a suite of CRM related routine reports with a focus on reporting and performance. This is very much a 'hands on' marketing role and in terms of your skill-set, you will have previous experience in a marketing/CRM team (agency or client side) with good experience executing B2C...