What is the recruitment industry doing when it comes to mobile?
Are you making use of the media
consumption behavior change, taking place?
When jobseekers sit on the
train, or bus, or on their sofa, or in a coffee shop, are you exposed
to them? Or is your company getting the cold shoulder because you have ignored
the mobile revolution?
This Christmas the phone shops of the UK have been seemingly permanently sold out of the Apple iPhone. Is this poor manufacturing and distribution or has the smart phone been
selling like hot cakes? Talking to a local vendor they have been
selling out within hours of arrival.
So what? I hear you ask. This is a recruitment blog- who cares about iPhones or Andriod? Well put simply - you should! All online entities should!
Here are some stats published last week. The iPhone holds a 17% maket share of handsets, but more than 50% of all mobile
web browsing was carried out via an iPhone!
Most of us remember the web, a rapidly growing media format. If you look back at the first 5 years of AOL they reached 7m users. The first 2 years of the iPhone reached 57m users! The speed mobile web is growing makes the fast world of the World Wide Web look like an old banger of a car.
This highlights that the next decade will be the
time for mobile. Finally after many poor consumer experiences the
mobile dream has arrived.
The intense growth of applications to email, Twitter, Facebook, take notes, buy books, find shops, book restaurants or send postcards has broken the old barrier of the browser. These apps (or RIA Rich Internet Applications) are the future. They offer the potential to provide the user a wonderful experience. This is what Apple got right - the experience.
The experience is so good, many people will turn to their iPhone while sitting on their sofa instead of picking up the laptop. This means mobile browsing is taking browsing minutes away from the traditional PC. Armed with this single piece of information you should be considering what you are going to do for your customers / candidates on the mobile.
Well, here is a new years resolution every business involved in recruitment should put high up on the list- much higher than the normal boring lose weight and stop smoking!
"I must engage with iPhone users and not get left behind in the fast moving space of mobile web"
Merry Xmas and a Happy New Year
Data sourced from: http://www.macrumors.com/2009/12/16/prominent-analysts-see-iphone-with-two-or-three-year-lead-on-mobile-internet-market/
Infomation for job boards needing an iPhone app: http://www.allthetopbananas.com/MediaPack/Technology.aspx