“Credit Crunch”, “Downturn”, “Credit Squeeze”, ”Credit Crisis” – I have had enough!

Why is our media so addicted to such depressing news! There are real commercial positives out there but these companies do not make the news! Believe it or not, some businesses are delivering increased year on year profits – but even the BBC business news is overlooking any positives.

Not only are positives ignored, but the spin on the impacted businesses is terrible. Our media appears to be totally biased! Let's just consider good old Woolies; they had £250m debt. Was this all created during the last 6-12 months? Or are they a company who have been in a difficult position for some time and the current climate pushed their position over the edge, just like MFI or M&S who only recently reinvented their image?

I am not suggesting the “downturn” does not exist, but the media are in my opinion responsible for making the problem worse and putting fear into small businesses and individuals.

Perhaps a little less negativity and media hype might have encouraged the general population to spend more during xmas and boost retail?

Unless you have been affected directly and have lost your jobs (and I feel for those many thousands who have been directly impacted) are you worse or better off than this time last year? With yet another interest rate cut, many those without savings and in a position of debt will be better off.

The entire media hype is driven by us – I encourage you to switch over to a different TV channel when the topic of credit crunch comes up. Do not buy the newspaper spouting the most depressing headline on the front page and do not click on the news headlines that continue spouting fear.

If the media did not believe that this topic would sell and increase ratings, then they would get back to focusing on real news!

It is in your hands!