Well we are all benefiting from the recent VAT reduction and the rest of Darlings wonderful measures to repair our damaged economy – do you feel better off? Looking at the current job market businesses clearly are not yet feeling confident about reaching the end of the downturn.

But how does the current economic climate affect the job seeker?

Firstly it is very tough out their for many industries and roles. Does this affect online jobseeking?

Hell yes, it changes the entire seeking journey.  More and more job seekers need to search wider parameters. This means considering commuting further or considering jobs that are outside of the core comfortzone.

It puts the job seeker in a position to “browse” and the job search web sites are not great for browsing. This forces the user to perform more searches to find what they need.

The result is not just increased effort and frustration for the jobseeker, but job sites with over inflated search counts and page impressions. When looking at figures the advertiser must focus back on unique visits – which is a buck in the trend from looking at searches.