Why do clever, solid business decision makers frequently make a total hash of things when it comes to their website!

The truth is that great many of websites out there are products providing a function for a user base.  But at design / build time this is totally forgotten.

The discussion that is missed too early is,
“Which comes first for this site, usability / function or  look / feel.”

To put it a different way the question "is it a work of art to look at, or a product for people to use?".

For a recruitment agency website this discussion is probably going to result somewhere in the middle but closer to function that looks, such as:

·         Attractive, positive message showing us as professional

·         Clear information to attract clients

·         Easy to use to attract candidates to apply

I want to urge you all to consider this question and have clear business objectives for your website.

How pretty is Ebay or Google – are they works of art or fantastic usable designs?