Over the last 12months we have looked at hundreds of recruitment agency websites some small some huge. The question that springs to my mind time and time again is – do you get any applicants via your own website? Is that number good and worth your efforts? Are your competitors getting 10 times as many?
Many of you can answer this question confidentially as you measure your sites success and make the most of each online jobseeker who crosses your digital door. Well done! But could you get more?
Unfortunately there are plenty of you who do not know the answer to this question. Why not?
I understand that running your website is not your core business (unlike mine!) but it is an asset that you may well not be making the most of. Many agencies take the time to upload their jobs to their site but how easy is to for a job seeker to find the right job and apply.
There needs to be a best practice to help agencies improve the return from running their website. But what is the best practice and is there a one size fits all lycra style solution?
I firmly believe the answer to this question is NO! There are a few vital statistics that will allow you to find the right fitting best practice…
- How many jobs do you have for a job seeker to view?
- How easy is it for a job seeker to apply?
- How much pre-application filtering do you need?
Over the next few months I am going to blog on specific key areas surrounding recruitment agency website best practices. Some will be high level and some will be down and out geek level.
Each one will consider the vital measurements where suitable so it is relevant to you.
And maybe, it will help you increase your return on running your website and drive more cash to your bottom line!