Do you Hoover the house, or do you vacuum it? Even if you have a Dyson I bet you still Hoover the house don’t you?

Do you ask for a Coke in the pub even though you know they sell Pepsi?

If I asked you to name one brand who makes jeans I bet you would say “Levis”

If I asked you to name one men’s razor company you would say “Gillette”

Sellotape is a brand. How many times have you said “Pass me the clear sticky tape...”?

At allthetopbananas.com we understand the importance of brand awareness, that’s why we have created some new sections on our site to help with brand presence.

Keeping your name in front of a customer is important. You want to build trust with them and have them see you as a reputable company. The more a customer sees your name or logo the more they will start to remember you as a company.

Every minute on our site we have over 250 jobs viewed by our jobseekers. Every one of those jobseekers have searched for a keyword, whether that is a particular job they are interested in e.g. “Telesales”, or whether it is a location e.g. “Manchester”.

To help get the very best results and build that special brand awareness we have created a section where you can purchase keywords. Every keyword purchased will have a skyscraper advert running down the side of every page with that keyword on it.

(See what it looks like http://www.allthetopbananas.com/Jobs/IT.aspx )

So if you are a specialist in a sector or want to become the number 1 in the town/city you advertise in then why not stand out from the rest? Show that you're the most professional and the biggest in your field. The keywords you purchase are yours for the year.

You never know, maybe one day we will no longer be job searching but Banana-ing!

We're also working on some more keyword based advertising opportunities at the moment, so keep your eyes peeled!